ShopWell on PSFK This week, PSFK, one of our favorite trend research and news websites, released an excellent report on the Future of Mobile Tagging.  After reading the report, it was truly amazing to see the multitude of ways that we will be using our smartphone cameras as a tool to interact with the world around us in the near future. 
We were excited to be included in the report and to be noted to be "on-trend".  To that point, we will strive to improve our mobile experience as we truly believe that utilizing ShopWell Mobile will make you a  smarter shopper in the grocery store… allowing you to continually optimize the products you buy that meet your unique food related goals and conditions.        
Here is an excerpt from the product review section: 

Mobile tags can give people the information they need to make decisions about products they are considering. With additional technical information, people can understand how products will fit their wants and needs and they can also understand what to expect from an experience before they commit to making the purchase.

Opportunities

  • Scanning can direct shoppers to product specifications that provide them with a deeper understanding of potential benefits.
  • Mobile tags can be linked to product reviews and side-by-side comparisons to help influence a customer’s decisions.

Take on ShopWell:

Shopwell is a platform that helps people manage their diet and nutrition needs. Users build an online profile noting information such as gender, age and goals, which the service uses to offer personalized food shopping advice. When visiting retail locations, shoppers can scan product barcodes through the Shopwell mobile app, instantly pulling up highlighted ingredients and nutrition labels. It will also tap into a user’s dashboard in order to generate customized food scores and provide suggested alternatives.

We know we may be a little biased here, but the full report is a great read.  Check it out below (we suggest pulling it up full screen on slidesharePSFK presents Future Of Mobile Tagging Report
View more presentations from PSFK.
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