Screen shot 2011-04-13 at 1.12.50 PM You have asked, and we have answered.  The big question we have been geting is:  "Once I get my grocery list into ShopWell, how do I improve it? What do I do now?"  

Well, now we have the answer!  We have just launched a new "trade up" feature that gives you suggestions on how to improve your shopping list. Pretty cool, huh?  We take the preferences you set on ShopWell around your food related goals and conditions, and suggest new foods to trade up to that better match your profile.  

Here's how to get started:

Step 1.  Create a shopping list on ShopWell (if you have already done this, skip to step 2)

Step 2.  Go to the "Your Lists and Trade Ups" link next to the search box.  Select a list that you have made.  

Screen shot 2011-04-13 at 1.21.46 PM Step 3.  Click "Trade Up" next to any item that has a trade up available.  You will see a side by side comparison with any product you select.  If you like the suggestion, you can quickly and easily swap the old item with the new item on your list to complete the Trade Up.  

We suggest doing only a few Trade Ups at a time.   

After you successfully trade something up and have changed your list for the better, try another trade up. 

Research has shown that making small changes in behavior over time is more effective than a drastic one time change.    

So what are you waiting for?  Start Trading Up right now!