When we talk to ShopWell users, one of the most common questions we hear is simply: “What do I eat?” It should be simple, but given the extent of the food-related health problems in this country, it proves to be quite difficult for many people.

Solving this problem by helping people eat healthier is our goal here at ShopWell. To give us more insight, we’ve explored what led us to this current state of grocery confusion. Turns out, it took over a century to get here!

Evolution of Grocery Confusion - ShopWell
Many thanks to ShopWell’s Head Dietitian, Marci Harnischfeger MS RD, for leading the research for the infographic and to Valerie Willis for pulling it all together with an easy to follow visual design.

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