On the seventh day of ShopWell we get personal.

Food is a personal thing. Diets are a personal thing. Everybody’s body responds differently to calories and nutrients so there is no such thing as a one-size-fits-all diet. ShopWell gets it. In the ShopWell app a user can select their personal health goals (for example healthy pregnancy or managing high blood pressure) or lifestyle choices (like following a vegan diet or eating to support athletic training). The user can even select what nutrients and ingredients she wants more of in her diet and what foods she wants to avoid. It’s impossible to count the different ways a user can set up their profile in ShopWell – but there’s a healthy diet in there for everyone.

We have personalized the app right down to the score that is specific to your gender, age, and health goals. You can even personalize the Nutrition Facts Panel (found on almost all foods) to see what all those percentages actually mean to you and estimate your daily calorie needs. Make better food choices in the grocery store shouldn’t be stressful or drag on for hours. It should be quick, easy, fun, and educational. ShopWell has accomplished all of that. If you haven’t had a chance to do so yet, download the app and discover why our users love ShopWell so much.




Check back in tomorrow to discover a new diet in ShopWell!