We've just launched a tool that makes ShopWell even more personalized for you-- a Personalized Nutrition Label. Our co-founder Brian does a great job explaining why we've built this tool. Here, we'll show you how it works.

Here's an example of how it works for Cindy, a 35 year old woman....

Cindy loves pizza and searches on ShopWell to find which ones are healthiest for her. When she finds one she likes, she looks at the label. Before personalized labels she would see the same labels as everyone else.

Here's the "before" label - looks familiar right?


Now, when she sees one of her favorite foods, she can quickly add a few details about herself right where the label is, and then ShopWell tells her the total recommended daily calories for a woman her age and size.


Once she saves her info, ShopWell displays the nutrition label customized for Cindy's target daily calories which are based on her age, weight, height and activity level.