Screen shot 2011-04-13 at 1.12.50 PM You have asked, and we have answered.  The big question we have been geting is:  "Once I get my grocery list into ShopWell, how do I improve it? What do I do now?"  

Well, now we have the answer!  We have just launched a new "trade up" feature that gives you suggestions on how to improve your shopping list. Pretty cool, huh?  We take the preferences you set on ShopWell around your food related goals and conditions, and suggest new foods to trade up to that better match your profile.   read more