Browsing Tag


Today is “What’s on MyPlate?” Day – Help Spread the Word! #MyPlateYourPlate

Around the Table By March 8, 2012 Tags: , , , , No Comments

Today, March 8th, marks the first annual Myplate_green"What's on Your MyPlate?" Day. The goal of today is to heighten public awareness of the importance of choosing foods for a healthy meal. 

We here at ShopWell are committed to promoting a diet that reflects the latest recommendations in the 2010 Dietary Guidelines for Americans and highlighting the message behind the new MyPlate food icon

As Community Partners within the USDA Center for Nutrition Policy and Promotion Nutrition Communicators Network, we join nearly 6,000 USDA partners in spreading this message. read more


From zombies to e-cards to crockpots: Some of our favorite .govs

Chew on This By November 10, 2011 Tags: , , , , , , , , No Comments

Zombie-WebCover_1While researching our food and nutrition tools and content, we here at ShopWell spend a lot of time on government websites. In addition to providing well-researched health and nutrition information, these sites also have some awesome hidden elements, from e-cards to zombie comics.

In honor of Election Day and Veteran's Day, we've gathered a few of our favorite fun government websites for you to check out. Just like ShopWell itself, they make food, nutrition, and health more fun and accessible. read more


When Food Gets Tainted, Who Takes Action?

Chew on This By October 13, 2011 Tags: , , , , , , , , , , No Comments

CantaloupesEach year, approximately 1 in 6 Americans are struck with a food-borne illness. Over 100,000 of them are hospitalized, and 3,000 die. While this group is dominated by isolated incidents, serious taints that can be tracked back to one source are also common. When food crises like the recent outbreak of listeria from cantaloupe and the recall of packaged salads due to salmonella concerns strike, who takes the lead on addressing the problem, and what can you do to make sure you're not affected? We've got the answers. read more


When Should You Throw That Food Away?

Chew on This By September 8, 2011 Tags: , , , , , 1 Comment

Dreamstime_s_19139496 While ShopWell is designed to help you figure out the food that suits you best when you're at the store, we also want to make sure that you consume it safely once you get home. One in six Americans get food poisoning every year, and over 100,000 of them end up in the hospital. This week, our blog will offer a two-part series on food safety; this post will discuss when to keep food and when to throw it away at home, and on Monday (just in time for back-to-school!) we'll discuss keeping food safe in kids' lunchboxes. read more


Nutrition Labels Need a Little Personalization Too

Around the Table By September 30, 2010 Tags: , , , , , , , , , , , , , 2 Comments

From Day 1, ShopWell has been about consumers.  We talk to them, we invite them into our office to critique our site, we shop with them, we watch them use our site.  From our conversations with real consumers, we are inspired to continue to march down the path of helping people understand nutrition information so they can make more informed choices. 

Personalized-Nutrition-Label At ShopWell, we are actually inspired both by the enthusiasm and the confusion of the shoppers we observe.   The conversations with ShopWell users strengthen our belief that nutrition is truly personal, and we should be developing tools to help consumers understand nutrition for their unique needs. 

When you look around, there is a ton of discussion around improving the information on the package.  There are proposed improvements to the way the data is displayed on the front of the box, the back of the box, and even the side of box.  And while we applaud the attempts of a variety of organizations to improve the information displayed on the box, we’re not sure that this will get to the heart of the problem-- that the typical approach to nutrition is one-size fits all.

Most people don’t know that the Nutrition Facts Panel is for an 18-year-old adult with a 2000 calorie diet.  Hey, I didn’t even know that until recently…and I work at a food-related startup!   Without even knowing it, this nutrition information is probably being misused by both your 30-year-old female neighbor and your 59-year-old male coworker.  Hey, admit it, you are probably not getting everything out of the Nutrition Facts label that you could.  I know I don’t. 

At ShopWell, we believe that people should have access to Nutrition Facts that actually match their unique needs.  We are super excited to release the first of its kind Personalized Nutrition Label.  You give us your age, gender, height, weight, and activity level...and we will do all the math for you to give you a nutrition label that is tailored to you. And you can use the tool on any of the foods in our database to see how the nutrition info stacks up.  Pretty cool.  If the nutrition label is a one size fits all t-shirt, then we just released the first tailored suit.